FayeteChill is a company that produces nature inspired clothing for outgoing and adventurous individuals. It produces all types of apparel from shirts, jackets, bags and much more. It also has apparel for both men and women. It was created from the unlikeliest of places. It was started by a college student that wanted to develop a brand that reflected a lifestyle that he was living.
Mo Elliot was still in college when he was starting FayetteChill. For the first few years, it was just him working with a local screen printer. He wanted to build a brand that represented the area that he lived in. He has come a long way from those days and now has 18 employees, retail space in an entertainment district and an 18000 sq ft warehouse that is called the “Smokehouse.” They have even incorporated the former warehouse’s iconic brand into the marketing of their products.
Elliot says that their team is one of the key reasons for their success. All of his employees are under the age of 27. It brings a college like atmosphere that is reflected in their customers. It may also be the reason why the brand is so popular with college students. The retail location of their office is also a social hub. Everyone can find common ground in mountain sports and activities such as fishing. Their marketing reflects the outdoor attitude they have and is mainly based on their lifestyle of doing fun outdoor activities.
The hiring of young people must be working as the company has had triple-digit growth over 3 years. Due to the success of the business, they chose to design their clothing from the ground up by choosing the cotton and everything up to production and sales. There may have been long hours but Elliot doesn’t complain. He enjoys the challenges that a small business owner faces and the constant new problems that occur. He only wants to change one thing and that is going suffering more. Fayettechill has grown to over 80 retail locations across the US and also has an online store. The work environment is not of a typical multi-million dollar company as everyone is in their 20s. There is a large amount of chilling and hanging out.
The future looks bright for Elliot and his company. He wants to keep running his company and has no intention of retiring early. He doesn’t to change much but would like to grow like normal. He wants to continue having a cool business to run with cool people. He also advises for any would-be entrepreneurs that if they are looking to start their own company they should get some experience in that field. It is best if they get work experience with a company. This will help them when they are starting their own company and saves them a lot of headaches. Learning as you go along is also an alternative but this will cause unnecessary time being taken.
Fayettechill is an example of a small business success story and that anybody can make it. It also shows how a unique approach such as hiring young people can benefit a company. There are many lessons to be taken from Elliot’s business success. Elliot’s success should be a motivation for other college students that want to make their own company. If he can do it, what is stopping you.